Be Wireless Solutions Unveils Strategic Rebranding to Align with Sustainability Vision
Be Wireless Solutions, a leading technology player in Tunisia, has undergone a strategic rebranding to align its image with a new vision focused on sustainability. This change in direction is accompanied by a mission: to harness artificial intelligence and the Internet of Things (IoT) to reduce electricity, water, and fuel consumption.
"The rebranding has come to accompany a complete change in the company's vision, mission, and tools," explains Karim Kharrat, CEO of BWS. This repositioning goes beyond a new visual identity; it reflects a deeper transformation of the company, which aims to actively contribute to a more sustainable future through technology.
BWS now intends to leverage these technologies to go beyond simple monitoring or remote control of devices. "What we're offering today is advanced data analysis generated by our systems, to furnish concrete recommendations generated by AI, to reduce resource consumption," Kharrat.
In practical terms, this means that a fleet manager can receive personalized advice to optimize the driving of each vehicle, while a textile company can identify the machines or processes to revise to reduce its energy bill.
Among the new solutions developed is an intelligent eco-driving module. This acts as an "eco-drive agent," capable of determining the driving conditions for each vehicle to limit fuel consumption, taking into account the specificities of each engine.
With this repositioning, BWS is taking a proactive approach to energy transition and corporate social responsibility, while consolidating its role as a leading technology partner.
