Assurances Zitouna Takaful Continues its Upward Trajectory in a Rapidly Changing Environment
In an environment marked by structural transformation in the insurance sector, Assurances Zitouna Takaful is consistently pursuing its upward trajectory, demonstrating the relevance and solidity of its economic model. With rigorous governance, robust financial indicators, and an expanding commercial network, the company is once again showcasing its ability to combine performance, innovation, and resilience.
Financial Results Confirm the Solidity of the Model
In 2024, Assurances Zitouna Takaful recorded particularly impressive results, with a turnover of 128 million dinars and a combined net result of 10.3 million dinars.
These performances, the result of rigorous management of technical provisions and financial investments, reflect the solidity of a management approach aligned with regulatory requirements and driven by a strategy focused on sustainability and long-term value creation.
"These results are not a coincidence, but the outcome of a consistent strategy, supported by continuous investment in human resources, technology, and service excellence," declares Makrem BEN SASSI, General Manager of the company.
A Major Milestone: The First Distribution of Surplus
2024 is also marked by a significant milestone in the life of Zitouna Takaful: the first distribution of surplus to eligible clients, which concretely illustrates the founding principles of Takaful, based on transparency, equity, and sharing for the benefit of participants.
Strengthened Territorial Anchorage
Beyond its financial performance, Assurances Zitouna Takaful is consolidating its presence across the national territory. With 56 points of sale and a team of over 250 direct and indirect collaborators, the company is affirming its commitment to being close to its clients and partners. This dense network, designed with a logic of proximity and accessibility, illustrates the company's engagement to offer services adapted to local specificities and the expectations of each insured.
Digital Transformation at the Service of Customer Experience
In parallel, the company is accelerating its digital transformation dynamic. By modernizing its internal processes and rethinking the entire customer experience, it is deploying innovative digital solutions: digitalization of services, dematerialization of procedures, and interactive platforms.
These initiatives offer customers a simplified, fluid, and personalized relationship, while consolidating the company's competitive advantages. In the same spirit of innovation, the launch of the new Zitouna Health Premium insurance product illustrates the company's willingness to expand its offer with modern, flexible, and adaptable solutions to meet the evolving needs of its insured.
A Vision Based on Responsibility and Trust
In a context where trust is a strategic lever, Assurances Zitouna Takaful is inscribing its action within a long-term vision, guided by three essential pillars: transparency as a guarantee of trust; sustainable performance as a driver of growth; and social responsibility as a commitment to the community.
By combining innovation, proximity, and rigor, Assurances Zitouna Takaful is confirming its vocation to be a reference actor in the sector, serving its insured and society as a whole.
