Tunisia's Digital Landscape Undergoes Profound Transformation
In recent years, Tunisia's digital landscape has undergone a profound transformation. Driven by committed actors, it is gradually equipping itself with tools capable of competing internationally. It is in this context that Assad Ben Mrad is positioning himself today as Founding Partner for Tunisia of the Be Bouncy project, a platform that innovatively combines artificial intelligence and social media management.
A Project Born Out of a Concrete Need
"The idea of Be Bouncy was born out of a reality experienced on the ground. Communicators spend too much time on repetitive tasks when they should be focusing on strategy, creativity, and impact," explains Ben Mrad. This desire to simplify and automate certain daily operations in digital communication has seduced Assad from the early stages of the project.
"And I added: 'when I discovered the vision, I saw the potential for the country. Agencies, brands, and independents here don't always have access to powerful tools. But AI changes the game'."
A Local Catalyst Role
Present from the early stages of the project in Tunisia, Assad played a key role in its local anchoring. He contributed to radiating the platform's vision, federated the first users, and facilitated exchanges between the Tunisian market's needs and the ambitions of the founding team. His involvement allowed Be Bouncy to anchor itself in the local reality and initiate a concrete dialogue between technology, usage, and expectations.
Be Bouncy relies on proprietary technology combining conversational assistants, automated suggestions, management tools, and an intelligent media library. Thanks to a recent successful fundraising, the platform is accelerating, with particular attention to Mediterranean and African markets.
"My role today is to ensure that Tunisia doesn't miss the turn. We have unique assets: a young population, brilliant creators, and a real appetite for digital," emphasizes Ben Mrad.
Empowering People with Their Content
More than a tool, Be Bouncy is for Assad a source of pride and autonomy. "When you give people the means to communicate well, you give them power back. What I love about this project is that it's simple, beautiful, and accessible. It doesn't replace humans; it elevates them."
