Major Shake-Up in Middle East Advertising: FP7 McCann MENAT and MullenLowe MENA to Merge

A significant transformation is underway in the Middle East advertising landscape. FP7 McCann MENAT and MullenLowe MENA are set to merge, forming a new entity known as McCann MENA. This strategic move follows the recent rapprochement between their respective parent companies, Omnicom and Interpublic Group (IPG).

Leadership and Integration

The newly formed agency will be led by Mounir Harfouche, who currently serves as CEO of MullenLowe MENA. The merger will bring together the talent and resources of both agencies, integrating them into the global McCann network under the oversight of MCN.

A New Chapter for Tarek Miknas

For Tarek Miknas, this announcement marks the conclusion of a long and distinguished chapter. Having led FP7 McCann for nearly two decades, Miknas will oversee the transition period before stepping down from his role. He plans to dedicate his future efforts to personal and family projects.

A Year of Recognition

Miknas’s departure comes on the heels of an exceptionally successful year for FP7 McCann. The agency recently earned the title of MENA Network of the Year at the Cannes Lions 2026 and was also recognized at the MENA Effie Awards, underscoring its strong performance and industry standing.

Strong Regional Presence and Client Portfolio

The merger unites two agencies with deep roots in the region. FP7 McCann boasts a robust client portfolio that includes Orange Tunisie, alongside major international brands such as Mastercard, McDonald’s, L’Oréal, General Motors, and Nestlé.

Strategic Consolidation for Omnicom

With the creation of McCann MENA, Omnicom is consolidating the regional activities of two major advertising networks under a single brand. The transition is now in the hands of Mounir Harfouche, while Tarek Miknas prepares for his next phase, leaving behind a legacy of innovation and excellence in the MENA advertising market.