Apple Sets September 9, 2026 for Its Next Annual Keynote

Apple has officially scheduled its next annual keynote for Wednesday, September 9, 2026. Hosted at Apple Park, the event will kick off at 10:00 AM Pacific Time and will be streamed live across Apple’s official platforms and YouTube.

This keynote could mark a pivotal moment for Apple, both technologically and organizationally. The iPhone 18 Pro and 18 Pro Max are among the most likely devices to be unveiled. However, the spotlight will undoubtedly fall on the potential debut of Apple’s first foldable iPhone.

With this new form factor, Apple would make a direct entry into a market already dominated by competitors like Samsung. The move signals the company’s strategy to strengthen its foothold in the premium segment, where foldable smartphones are rapidly gaining traction.

The event also arrives just days after a major leadership transition at the company. John Ternus, currently Senior Vice President of Hardware Engineering, is set to take the helm as CEO on September 1, while Tim Cook will transition to the role of Executive Chairman.

Standard Models May Wait

Not all new iPhones will be revealed at this event. The standard iPhone 18 and more affordable models are expected to follow a separate rollout schedule, with a launch or announcement likely pushed to 2027.

Artificial intelligence will also play a central role in the announcements. Following recent updates to Siri and Apple Intelligence with iOS 27, Apple is expected to unveil new AI-driven features designed to deepen integration across its device ecosystem.