Ala Rezgui Takes on a New Dimension
Ala Rezgui, a Tunisian manager, has been appointed as the General Manager - Retail Division of Al Mardawi Group, covering Morocco and Palestine. This new role marks a significant milestone in Ala's career, which has been built on developing brands, driving commercial performance, and managing store networks.
New Responsibilities
From Casablanca, Ala will be responsible for defining the retail strategy for the group, supporting the growth of the brands, driving operational performance, and supervising teams in both markets. His role will also cover key areas for a distribution network, including:
- Profitability
- Budget management
- Inventory optimization
- Merchandising strategy
- Customer experience
- Development of new points of sale
A Career Spanning Over 15 Years
This appointment crowns a career of over 15 years in the organized commerce sector, which began on the ground and progressively evolved into leadership roles. Ala's most recent position in Tunisia placed him at the heart of the challenges faced by an international brand. Between 2021 and 2026, he directed the operations of KIKO Milano within the UTIC group, overseeing commercial development, store performance, and team support. Previously, he held the position of Brand Manager for the brand, focusing on commercial strategy, positioning, and performance indicator monitoring.
Previous Experience
Before joining KIKO Milano, Ala managed several fashion and beauty brands. At HBG Holding, he oversaw the Etam and Maison 123 brands, supervising purchasing, commercial plans, and development strategies. This experience allowed him to strengthen his expertise in segments where understanding the consumer and transforming brand vision into commercial results are crucial.
A Career Built in Stores
Ala's career was built primarily in stores. At LC Waikiki, he evolved from store manager to regional manager, overseeing store openings and driving commercial performance. He also gained experience at Zara and Hamadi Abid, where he developed a solid understanding of merchandising, team management, and network optimization.
A New Scale
With this new position, Ala Rezgui is transitioning from managing brands in Tunisia to a regional responsibility. This change in scale illustrates the evolution of the retail management profession, where groups are now seeking profiles that can combine field proximity, data mastery, and the ability to drive growth strategies across multiple markets.
