Unlock the Power of Google Trends: 5 Tips to Refine Your Research and Decrypt Web Trends
If you want to better understand internet search trends, Google Trends is an indispensable tool. This free service developed by Google allows you to analyze the popularity of search queries on its search engine over time. By entering a keyword, you can see its search frequency, compare it to other terms, and identify the geographic areas where it is most popular.
Here are 5 tips to refine your research and decrypt web trends, according to digital media outlet BDM:
1. Use Punctuation to Refine Your Search
On Google Trends, three punctuation marks can help you refine your search:
- Quotation marks ("") restrict results to exact terms.
- The "+" sign adds search volume from the entered terms.
- The "-" sign excludes a specific word from the results. For example, "electric bike" + "Tenways" to include the brand, or "electric bike" - "price" to exclude commercial results.
2. Analyze YouTube Search Trends
Google Trends allows you to analyze YouTube search trends using specific filters. This helps you quickly identify the most popular keywords on the platform, enabling you to choose the most relevant terms to attract a larger audience to your videos.
3. Visualize Search Trends on Google Shopping
Like YouTube, Google Trends allows you to analyze the most searched keywords on Google Shopping. This tool is useful for online stores, enabling you to target popular products and terms used by buyers, while identifying seasonal search peaks, such as Easter chocolates or game consoles before Christmas.
4. Integrate Trend Results into Your Visuals and Websites
Google Trends allows you to save and share trend analysis results. You can download data in CSV format for use in Excel, share a link to the search page with your filters, or integrate a graph directly into your website using generated HTML code. You can also activate automatic graph updates for real-time results.
5. Compare Search Data between Countries with Advanced Filters
Google Trends allows you to compare search results between different countries, which is essential for refining your targeting. For example, you can analyze the popularity of the term "UEFA Champions League" in France and Belgium over the last 12 months. For precise results, it is recommended to modify the language according to the selected country, such as using "Champions League" for the UK.
