216 Capital Announces Strategic Investment in Addvocate.AI, a Franco-Tunisian Startup Specializing in Commercial Performance Optimization through Artificial Intelligence
With the exponential growth of artificial intelligence, the sales sector is entering a new era of intelligent automation. Today, having a digital copilot capable of managing and optimizing all commercial performance levers is no longer a dream, but a reality brought by Addvocate.AI, the startup redefining intelligent sales.
Addvocate.AI: An Innovative Response to a Structural Challenge
Addvocate.AI was founded by Ridha Mami, CEO, who identified a lack of support for commercial teams. After over 15 years as a Sales Leader in B2B SaaS scale-ups, he saw the same scenario repeat itself: hours lost preparing client meetings, compiling scattered information, and even with successful meetings, entire deals were blocked without clear explanation, threatening business predictability.
According to McKinsey, between 35% and 50% of opportunities stagnate in pipelines, hindering business growth. This is how Addvocate.AI was born: a copilot designed to prepare sales teams for meetings using AI and data consolidation.
An AI-Native Approach to Boost Sales
The startup stands out with:
- An AI-native architecture
- A "Sales Performance OS" that aggregates data
- A design centered on natural adoption by sales teams through behavioral nudges
- Actionable insights that enable teams to better anticipate and maximize their results
"Thanks to 216 Capital's support, we have the means to stay ahead: tackling the limits of traditional CRM and offering companies a tool designed for impact, not data entry," explains Ridha Mami, CEO & Founder of Addvocate.AI.
While Addvocate previously focused on treating the symptom (preparation), Nudge now addresses commercial performance before, during, and after commercial meetings. With this approach, Addvocate.AI becomes a trusted partner for sales teams, making their meetings more productive, targeted, and effective, and maximizing the chances of concluding or quickly advancing opportunities in the pipeline.
Towards International Deployment
Based in France and Tunisia, Addvocate.AI takes a decisive step with this funding. From a commercial preparation solution, it becomes an integrated sales performance platform, capable of addressing modern business challenges.
"This strategic investment from 216 Capital marks a key stage for Addvocate.AI, enabling it to accelerate innovation and international deployment to transform commercial performance sustainably through native AI centered on sales team efficiency," declares Dhekra Khelifi, Partner at 216 Capital.
Addvocate.AI is now a pioneer in intelligent sales, reinforcing its lead in a global market undergoing significant change.
About 216 CAPITAL
Founded in Tunis in 2021 by a team of entrepreneurs and investors, 216 CAPITAL is a Venture Capital firm specializing in Seed/Early investment in technological companies. 216 CAPITAL invests in determined and creative entrepreneurs building disruptive businesses.
For more information: www.216capital.vc
